The Media And Its Impact On Society - 1660 Words

Ever since the creation of the first technology, inventors and creative minds have progressed the development of those devices. Whether an entirely new gadget was developed to replace an existing one or a product was improved to run more efficiently, corporations have always strived to provide the public with services that satisfy our craving for entertainment and information while remaining lenient on our limited time and wallets. The 2010’s have been defined by the emergence of smart devices and tablets, and therefore the media has had to accommodate their services to the individuals with those devices in order to make business, thus abandoning the previous technology. Americans are not halting their readership or watching of traditional†¦show more content†¦As an avid reader myself, I can testify that most people I speak to about liking to read bring up the point that they either can’t focus on reading at all, or that they enjoy it but don’t have time for it. One must wonder if the individuals are to blame for losing interest in reading, or if keeping up with social demands allows no time for people to invest in books. Either way, reading as a hobby has gone down over ten percent since the eighties (Hammer, 2006). However, for those that admit to enjoy reading but don’t have the time, new technologies make it easy for busy readers to pick up an eBook or audiobook on-the-go. Amazon.com launched the Kindle in 2007 and it has grown to such popular heights that the company now sells upward of one million Kindle tablets per week (Townsville Bulletin, 2011). From its conception, the Kindle was expected to surpass sales of physical books eventually, but founder of Amazon, Jeff Bezos, claims he never knew it would happen so quickly (Geelong Advertiser, 2011). Currently, â€Å"105 Kindle e-books [are sold] for every 100 print books, hardcover and paperback combined,† a number which publishing companies lust over as they hustle to make all of their books available digitally (Geelong Advertiser, 2011). EBooks may be slowly replacing physical books, an idea that society both fears and supports, but the bottom line is that the public is still consuming literature, but in a different form. If there is a death of