Institute of Medicine framework for healthcare quality Assignment

Establishment of Medicine structure for social insurance quality - Assignment Example ences and needs), convenient (the time it takes to get and offer consideration to patients), proficiency (utilization of all assets to the greatest) and impartiality (giving equivalent nature of care to patient of various sexual orientation or status). These segments can be applied to nursing so as to guarantee a high social insurance quality. The security part, for example, can be executed by guaranteeing that the medical caretakers have the essential information and aptitudes required in the field. Then again, adequacy and productivity can be guaranteed by arrangement of an exacting administrative group; which will administer and guarantee appropriate utilization of the nursing assets. Opportune and understanding centeredness segments of social insurance quality can be accomplished by decreasing the proportion of patients to medical caretakers in order to guarantee that patients will get the consideration they require. At last, evenhandedness can be met by demoralizing segregation of patients and setting unforgiving standards to those discovered separating patients. When the segments are executed and watched carefully, the nursing area can be of high social insurance quality. In my genuine work setting, the structure parts can be applied to improve the nature of social insurance administrations advertised. For starter, all the medical attendants without a recognition in nursing ought to be compelled to go further their examinations; this will therefore improve security of the social insurance gave by diminishing the quantities of mishaps to patients while experiencing treatment. On medical caretakers facilitating their examinations, the supervisor ought to be profoundly qualified and severe; this will guarantee viability and productivity of the wellbeing center’s assets. Moreover, the legislature can expand the quantity of medical attendants in the wellbeing community to guarantee ideal quality and the capacity to give care which is receptive to patients’ inclinations and necessities. This will at last increment the human services nature of the wellbeing

Bikini Marshall Islands Free Essays

Kali Jerman Human Geography Art Marshall 15 December 2007 Marshall Islands: The Bikini Atoll The Marshall Islands are made out of twenty nine atolls and five islands. An atoll is a roundabout or oval formed coal reef islands that enclose a shallow tidal pond. It is situated in the Pacific Ocean and is a piece of Micronesia (McGinley). We will compose a custom article test on Two-piece Marshall Islands or then again any comparative subject just for you Request Now First found by Spanish in the 1600’s, the islands were for the most part utilized for its normal assets, especially copra oil found in coconuts. In spite of these exchange associations, the local Bikinians stayed exceptionally secluded and didn't keep in touch with the Spanish.Their lives were incredibly interlaced and their social structure was very close. They had coordinated more distant families and complex conventions went down from age to age. In the mid 1900’s the Japanese started to oversee Bikini. During World War II the Japanese feared American intrusion of the Marshall Islands. In this way a watchtower was developed on Bikini to prepare for the Americans and it likewise filled in as a station for Japanese military central station who were positioned in the Kwajalein Atoll. In mid 1944, the Americans caught Kwajelein, and surpassed Japanese control of the Marshall Islands (Radiological Conditions at Bikini Atoll and the Prospects of Resettlement). After WWII, American president Harry Truman gave an announcement pronouncing that American warships, gear, and material needed testing to decide the impacts of atomic substances. As a result of Bikini Island’s confinement, it was picked as the atomic proving ground. In February 1946 Commodore Ben Wyatt, the military legislative head of the Marshall, ventured out to Bikini to examine transitory migration with the 167 Bikinians.King Juda, pioneer of the Bikinians, hesitantly concurred. The Bikinians were migrated 125 miles east to Ronjerik Atoll. Ronjerik was uninhibited at the time since it is one 6th the size of Bikini, and accepted to be unacceptable. Upon appearance the United States gave the Bikinian food stores for a while, anyway the fish end up being unpalatable, and the trees didn't create enough organic product to live on. The Bikinians battles to make due in their new condition with such a low measure of food (Niedenthal). Activity Crossroads was the principal set of tests to happen. It comprised of two explosions, every 21 kilotons.The first was ABLE exploded on July 1, 1946, and the second was BAKER, exploded July 25. A third CHARLIE, was dropped not long after BAKER created more radiation than anticipated (U. S. Resistance Nuclear Agency). The State of lack of healthy sustenance was compounding on Ronjerik Island and after a United States wellbeing official visited the island, it was pronounced an inadequate food source to withstand a populace. The Bikinians were set to be migrated again to Ujelang Atoll, which is a western Marshall island. Anyway right away before their turn, Enewetak Atoll was chosen as a second atomic testing site.The occupants of this island, the Enewetaks, were scheduled to be moved to Ujelang rather than the Bikinians. The Bikinians had to stay on Ronjerik. Food supplies were given to the individuals to the rest of their time on the island (Radiological Conditions at Bikini Atoll and the Prospects of Resettlement). After almost two years of living on Ronjerik, the Bikinians were at long last moved to the Kwajalein Atoll. This move was transitory until the land on Kili Island could be cleared and lodging could be manufactured. Following a half year, Kili Island was set up for inhabitance.The Bikinians chose Kili yet found indistinguishable issues from was on Ronjerik. Food supplies were low and angling was unthinkable. Proportions and crisis food drops were the main way the Bikinians could make due on their new island (Radiological Conditions at Bikini Atoll and the Prospects of Resettlement). While the Bikinians were choosing Kili Island, The United States was arranging the explosion of a nuclear bomb. A 10. 4 megaton bomb, BRAVO, was exploded on November 1, 1952 at Enewatak. The bomb disintegrated a whole island, and left a pit 175 feet deep.The aftermath from this nuclear bomb far surpassed the desires for researchers. ON close by Rongelap, occupants were covered in white aftermath debris, and a two inch covering secured the land and water. Before long radioactive natural introduction was found in the individuals. They turned out to be fiercely sick and lost their hair. They were taken to Kwajaleip for clinical treatment by the United Sates and moved to Ejit Island. Long haul impacts of radiation are as yet a genuine worry for all who were presented to radioactive aftermath (Hamilton). On Bikini the radiation levels significantly expanded after BRAVO.The island was considered forbidden until 1967, when the United States started considering moving the Bikinis back to their unique home. Impressive testing was led so as to get a precise perusing of current radioactivity and it was resolved the presentation present didn't represent a critical wellbeing danger. Starting in 1969, radioactive land and flotsam and jetsam were cleared from Bikini, yields and vegetation were replanted, and lodging was built up through the span of eight years. During this time around 100 Bikinians moved to Bikini. The rest of the populace would not move back to there country in dread of high radiation levels (Radiological Conditions at Bikini Atoll and the Prospects of Resettlement). In April 1978, clinical assessments of the Bikinians living on Bikini appeared there radiation levels to have expanded multiple times that of when they previously moved, and that the levels were a lot higher than the greatest passable levels in the United States. The individuals of Bikini were to be promptly expelled from the island by and by. Two-piece stays uninhabited by locals right up 'til the present time (â€Å"Blunder on Bikini Island†).The United States is as of now liable for paying reparations for the decimation of various islands in the Marshall Islands zone totaling 94 million dollars. These assets incorporate giving foot, managing clinical administrations, cleanup of different debased islands, and development and resettlement ventures for locals. Anyway this has been happening for a long time and is not even close to finish. The Bikinians are supportive of a 15 inch soil expulsion to guarantee their security, anyway researchers accept this would make the island become a desolate wasteland.Scientists incline toward the strategy for spreading potassium on the topsoil which forestalls the take-up of radioactive materials into plants. The Bikinians are not persuaded be that as it may and an arrangement still can't seem to be made. Probably an understanding might be reached upon the premise of freeing the dirt from the living locale and spreading potassium on the uninhabited district (Niedenthal). The fate of the Bikinians and their country is as yet questionable. What we cannot deny is that the Bikinians were unjustly dependent upon the forces colonization which at last prompted the decimation and downfall of a large number of their local regions.In this district, government mediation has not been certain however has just negatively affected the way of life, condition, and general prosperity of this gatherin g of individuals. The government assistance of a gathering of individuals was totally ignored and the world keeps on feeling the repercussions of the atomic bomb testing in the Marshall Islands.Works Cited â€Å"Blunder on Bikini Island†. Time Magazine April 3, 1978. New York, New York. Dec. 14, 2007. Hamilton, Terry. â€Å"Radiological Conditions on Rongelap Atoll: Perspective on Resettlement of Rongelap Island†. Feb. 2003. 14 Dec. 2007. McGinley, Mark, J. Emmett Duffy. â€Å"Atoll. † In Encyclopedia of Earth. Eds. Cutler J. Cleveland Washington, D. C. : Environmental Information Coalition, National Council for Science and the Environment. Reference book of Earth March 7, 2007. December 16, 2007 Niedenthal, Jack. Landing page. Swimsuit Atoll. US. 14 Dec. 2007. â€Å"Radiological Conditions at Bikini Atoll and the Prospects of Resettlement†. Universal Atomic Energy Agency. Vienna, Austria 2003. Dec. 14, 2007. U. S. Safeguard Nuclear Agency. â€Å"Operation Crossroads, 1946†. Washington: Defense Nuclear Agency, 1984. Dec 14, 2007. Instructions to refer to Bikini Marshall Islands, Papers

Ann Taylor Free Essays

string(35) 2 billion in monetary 2009 and $1. List of chapters |Executive Summary |2 | |Company foundation Current Marketing Situation |3-7 | |Marketing Objectives |7-8 | |Opportunity Issue Analysis |8-13 | |Marketing Strategy Actions taken |13-16 | |Appendix 1 2 |17-20 | |Bibliography |21 | Contributions (reviews as it were) Official Summary, Company foundation Marketing Strategy-Priyanka Chigurupati Marketing Objectives Marketing Strategy-Maira Braga Opportunity Issue Analysis-Judy Seng Yui Yasuda Executive Summary Ann Taylor Stores Corp. has been one of the biggest attire and adornments firms in the style business for quite a while. It has four divisions; Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet every one of which provides food a similar classification of clothing and extras, I. We will compose a custom exposition test on Ann Taylor or on the other hand any comparable subject just for you Request Now e. business related garments to various markets. The presentation of Dan Taylor; our test has been certain and we feel that this division for men’s attire would receive rewards for the organization fundamentally in light of the fact that the men’s showcase is a growing one. Additionally, Dan Taylor can gain by Ann Taylor’s notoriety of being among the best hardly any brands clients pick for business related, easygoing yet chic apparel. Our product offering will track with the way of LOFT; took into account men rather than ladies. In spite of the fact that there are a few dangers the organization may confront, we firmly accept that the open doors will exceed the dangers. Dan Taylor will utilize limited time apparatuses that Ann Taylor never utilized however as far as generally speaking publicizing, Dan Taylor will follow Ann Taylor’s way. The company’s by and large objective is to improve the primary concern development of both the divisions (Ann Taylor Dan Taylor). In the event that fruitful, Ann Taylor Store Corp. will be one of the most elevated netting organizations in the United States. Organization BACKGROUND CURRENT MARKETING SITUATION Ann Taylor Stores Corp. has been one of the most well known women’s attire organization in the United States for as long as barely any decades. Established in 1954 by Richard Liebeskind, the organization was named â€Å"Ann Taylor,† on the grounds that â€Å"Ann,† was viewed as a New England name and â€Å"Taylor,† evoked a picture of custom-made attire. Ann Taylor has four divisions; Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. Ann Taylor obliges working ladies with great apparel that is cleaned, refined and adaptable. The styles offered at Ann Taylor stores are for prosperous profession ladies. With value focuses between $40 (for an essential top) and $430, Ann Taylor falls in the â€Å"better,† class. Space was set up in the late 90’s and offers progressively easygoing and loosened up styles for generally more youthful clients. Estimated anyplace between $20-$90 and $200 for suits (two isolates), it falls under the â€Å"upper moderate,† class. Ann Taylor Factory and the LOFT outlet are augmentations of the brand (Ann Taylor and LOFT) in the outlet division. Ann Taylor Stores Corp. ’s product offering (width) incorporates â€Å"Apparel,† that incorporates tops and pullovers, sweaters and sews, dresses, pants, skirts, suits, coats and covers, denim and adornments among every one of the four divisions (in view of various value focuses). The profundity of the embellishments incorporates shoes, gems, purses, belts, scarves and shape wear. Ann Taylor has a select line of Bridal wear that is a one stop look for all wedding requirements for ladies including wedding dresses, bridesmaids dresses, shoes and embellishments at a moderate scope of $38 (assistants) to $495 (wedding dress). Space, being the more easygoing between the two has a restrictive line of parlor wear running somewhere in the range of $20 and $60. The broad product offering is accessible for Ann Taylor and LOFT in physical stores, on the web (online business) and in indexes. Ann Taylor’s qualities lie in the way that it takes into account a solid and developing business sector, I. e. essentially to the working division of individuals. Ann Taylor’s target advertise essentially involves ages between 30 years and 60 years to whom, the organization offers a plenty of business related attire and extras. LOFT’s target advertise includes 18 to multi year olds who have a wide assortment of easygoing business related (can be utilized for different purposes) clothing and adornments. In spite of the fact that the two divisions take into account distinctive objective markets, their basic role is to give to the ‘working client. Ann Taylor’s venture into esteem based divisions (LOFT and its leeway habitats) has caught the worth market. The valuing at LOFT is about 30% lower than its sister idea, Ann Taylor. The outlets as well, have caught the market that includes shoppers looking for more profound incentive over conventional estimati ng and stores. The enterprise increased the value of these â€Å"clearance centers,† by making private names for the outlet habitats. All the three divisions have demonstrated to be a triumph among buyers. A third quality of the organization would be its promoting methodologies through VIP affiliations. Probably the greatest superstars like Heidi Klum, Milla Jovovich, Rachel Bilson are the essences of the organization. The brand value of the organization, I. e. the picture of the organization in the brains of the purchasers is upgraded due to positive recognitions. To additionally improve this, the organization is explicitly focusing on various markets by utilizing various superstars for each sort of market. For instance: Christina Hendricks, known for her bends is a face of the organization. Despite the fact that not straightforwardly done this addresses the generally progressively surprising ladies, an enormous up and coming business sector. Additionally, since Ann Taylor has been related with ‘luxury products,’ its notoriety has streamed down to its LOFT image and clients have begun to consider LOFT as reasonably lavish. Perhaps the greatest shortcoming of the organization (in camouflage) is likewise a gift for the organization, I. e. its LOFT division. The LOFT brand has been developing wildly with 506 LOFT stores when contrasted with 291 Ann Taylor stores in 2009. The purpose behind this development has been the interest for esteem situated ‘luxury,’ items offered by LOFT. At the point when LOFT was set up in the late 90’s, it was arranged towards easygoing attire. Today, with the move towards progressively easygoing garments even in the workplace (easygoing Friday), LOFT accidentally transformed into Ann Taylor’s direct contender with a superior offer. Since the time the economy has been in the pains of a downturn, Ann Taylor’s execution like that of most different organizations has spiraled downwards. Since 2008, the organization has been spiraling downwards with net deals of $2. 4 billion in financial 2008, $2. 2 billion in monetary 2009 and $1. You read Ann Taylor in classification Papers 8 billion in monetary 2010. The total deficit went down impressively from $333,906,000 in monetary 2009 to $18,208,000 in financial 2010. The organization has been confronting intense rivalry from its significant rivals like White House Black Market, Chico’s, Anne Klein, Talbots, Banana Republic, J Crew and Cold Water Creek for Ann Taylor and The Gap, AK Anne Klein, New York Co. what's more, INC International Concepts (Private Label at Macy’s), a couple among others. As far as publicizing, Ann Taylor advances it items basically through indexes, TV and magazine promotions. It utilizes a mix of Institutional publicizing, I. e. dvertising done to advance the company’s picture and Promotional publicizing, I. e. publicizing that features a thing or a classification of things to get a prompt reaction. [pic] Institutional Advertising Promotional Advertising In 2009, Ann Taylor banded together with Proctor Gamble because of the monetary downturn, and passed out free examples of cleanser and coupons to clients who purchase machine launderable garments. What's more, Ann Taylor made an eight-page magazine, accessible for nothing in stores that gave tips on the most proficient method to keep garments looking new. Obviously, because of the association, they require Tide or Downy Total Care, which are both Proctor Gamble items, yet this was one of the numerous effective limited time procedures executed by Ann Taylor. With an end goal to use most extreme measures of various media so as to coordinate the client with the advancement systems, Ann Taylor cooperated with CFDA/Vogue design finance in which the chose beauticians were approached to assemble a full search for Ann Taylor that would suit today’s working lady. This brought out expanded introduction as well as offers a trendy, vivacious look to the brand. Showcasing OBJECTIVES Given the present market circumstance, Ann Taylor ought to be hoping to grow and vanquish any new potential demographic to drive benefits up. Deal inclines despite everything place the retailer among the main two contenders of its US Top Women’s Apparel Division, giving the brand an authority position inside its industry. In spite of the fact that item contributions are genuinely uniform among such brands, not many of Ann Taylor’s direct contenders are at present in the Men’s garments division (essentially retail establishment private marks). Moreover, as was once anticipated of Contemporary and Young Designer styles, Menswear is the following â€Å"white space† of the business, offering high paces of development and return for early contestants. This gives Ann Taylor a high motivator towards tolerating the danger of being an early-mover and adding a menswear line to its present contributions. Ann Taylor’s beforehand existent plant and manufacturing plant connections will likewise conduce towards consistent reconciliation of the creation of a menswear line for select stores. Moreover, in spite of unforgiving monetary occasions, Ann Taylor gives away from of recuperation, having begun to post benefits of $18. million in the second quarter of 2010, over $260 million to fund far reaching endeavors. Another pattern that has b

Ethics & people Essay

The topic of morals is especially significant for an individual who is both piece of society and works with a gathering. The advancement of network and aggregate self is unthinkable without the battle of restricting thoughts and positions, and the crash of various purposes of perspectives and sentiments through which it is conceivable to beat inconsistencies and contradictions. The relationship inside a group works in a â€Å"mirror-system† where individuals can see their conduct reflected in their association with others. A case of this can be seen when bunch individuals acquaint themselves with one another. For the most part, bunch individuals measure how they will act contingent upon how the principal individual presenting will cause them to feel. On the off chance that they feel good with the character of that individual, they will likewise act normally. Be that as it may, on the off chance that they feel undermined or scared, they will likewise show indications of such. Understanding this specific gathering dynamic is significant in keeping up connections in the work environment. When individuals get this, they begin to make their own gathering esteems/culture of which great morals is an establishment. The nearness of gathering morals and qualities can prompt the accomplishment of a gathering particularly in diffusing clashes to keep up decency and keep up hard working attitude (Green 2006). I need to call attention to an encounter I had in which I acted unscrupulously inside a gathering. This occurrence happened last semester when I took a class in Entrepreneurship and got into a contention with a groupmate while anticipating an undertaking entitled â€Å"Blue Ocean Strategy†. I was attempting to persuade him that my side was correct. I was very nearly tears that I raised my voice and left him, pummeling the entryway as I left. All things considered, I understood that I responded deceptively to the circumstance. Since I was a piece of a group, my activities upset the gathering and influenced our hard working attitude. Yet, what was I to do? Stay silent despite the fact that I had a decent proposal for the gathering? Leave my thought alone disposed of without me battling for it? I have attempted to legitimize my activities as a route for me to champion myself, to make my groupmate understand that I was attempting to add to the gathering. This, nonetheless, didn't change the way that my upheaval influenced my group’s assessment of me. Presently I comprehend that to demonstration morally is to act tranquilly in settling clashes. In protecting my thoughts, I must be mindful so as to radiate certainty tranquilly and not pompously. Being forceful and presumptuous makes a negative inclination inside the gathering. It is likewise imperative to pick words cautiously when hauled into a contention. It is far superior in the event that I keep my quiet regardless of whether my groupmate is prodding me. I should quiet myself and trust that my accomplice will quiet down too before we attempt to tackle the issue. The Chinese scholar Sun Tzu in his book The Art of War shared that it is ideal to win without battling (Tzu 1). Along these lines, the genuine champ of any contention is the person who can keep it from the beginning. It is a significant exercise to gauge calculates first before getting a contention. â€Å"What do I have to pick up? To lose? †, â€Å"Will these activities lead to an answer for the gathering or for myself? † These are simply the inquiries that I will pose before I go up against any one, not only individuals from my gathering. Clashes will consistently emerge at whatever point individuals get together. What is significant is the means by which the gathering will move together to determine such issues. Despite the fact that gatherings move in various settings, regardless of whether political, social, mechanical or local, the techniques to peace promotion are grounded on one, same thought. We ought to consistently act and carry on morally and not let feelings hold onto our activities. Works Cited Green, Daryl. Getting Group and Personal Ethics. Nu Leadership Series. 2006. EzineArticles. com. Web. 21 July 2010. http://ezinearticles. com/? Getting Group-and-Personal-Ethicsâ€Nu-Leadership-Series&id=419973 Tzu, Sun. The Art of War. Trans. Shawn Conners and Lionel Giles. Texas: el Paso Norte

Best Resume Keywords to Use in Your Job Search

Best Resume Keywords to Use in Your Job Search Today, jobseekers are not completely helpless when it comes to their hunt for the job of their dreams or, at least, the most suitable job for their skills and abilities. While it is true that job-hunting still proves to be quite a challenge for most, there are now a lot of ways and means available to jobseekers and recruiters alike to make the process somewhat easier.In the past, before the internet changed how the game is played, the only places where jobseekers can find job postings were  newspapers, magazines and similar publications, as well as various broadcast media. Now, with just a few clicks, a jobseeker can find possible job openings that may interest them. Recruiters are also able to reach more candidate possibilities.Also, in the past, the main tool used by applicants is their resume or CV. Today, they can also make use of their social media presence and online personalities to strengthen their case and increase their appeal to the recruiters. Not only that, the way resum es are crafted these days has become more flexible, so that the applicant can tailor it to fit the position he is applying for.Clearly, jobseekers have no idea how much power they have in their ability to find a job. Many of them are unaware that they have the tools right in front of them and, even if they do, they don’t know how to use them.Take keywords, for instance. We often hear how “keywords” play a very important role in fields such as linguistics, cryptography and computer programming. We also hear it mentioned often when it comes to Search Engine Optimization (SEO) and increasing traffic for websites. But did you know that keywords can also be very useful tools in your job search? © Shutterstock.com | Rawpixel.comIn this guide, we explore 1) the role of keywords in job search, 2) categories of keywords you need to know, and 3) the best keywords to use in your resume.THE ROLE OF KEYWORDS IN JOB SEARCHResume keywording came into prominence when customization became the norm in the preparation of resumes. The use of keywords started out partly to aid recruiters and hiring managers, especially those who have to wade through piles and piles of resumes on a regular basis to screen applicants that are qualified to get that phone call for a job interview. With the introduction of the ATS and its increasing use, resume keywording has now become a must.Meet the ATSATS, or Applicant Tracking Systems, are software applications designed to handle and manage the recruitment process electronically, and subsequently storing the information gathered. With the ability to sort through and scan hundreds and even thousands of resumes, it can help streamline the entire recruitment and hiring process, cutting down the time, effort and resources put into it by companies looking to hire workers and employees. It aids in the identification of applicants or candidates that are considered to be the best fit for the job or position being filled.From the point of view of the hiring managers or recruiters, not only does the usage of ATS help them identify the potential best candidates for the open position, it also facilitates the weeding out of unqualified applicants, saving them a lot of grief. Cumming Corporation’s talent acquisition director Scott Weaver stated that only 15% to 20% of applicants are actually qualified for the position they are applying for. We are looking at around 8 out of 10 applicants that are not qualified. Without the ATS, if the recruiter still did his screening the old-fashioned (manual) way, that means they spent more time going over the resume of unqualified applicants more than the qualified ones. Needless to say, that time is time th at is wasted.The key to making ATS work to your advantage as a jobseeker is to customize your resume, and you can do this by keywording it. Importance of keywordingAs a jobseeker, your goal is to have a resume that stands out, especially if you are among hundreds or thousands of applicants for one position. When preparing a standout resume, you may have gone through all the tips and tricks given by professionals. Customize it. Make sure it is tailored for the job you are applying for. Include only the relevant details in the various sections. Watch your formatting.In the process of writing your resume, you will find yourself going back repeatedly to the job description that the hiring company included in the job advertisement or posting. You may have also been taught to try to make use of the same words in the job description when crafting your resume, and so that is exactly what you did.What you just did, right there, is keywording.You see, this is how ATS generally works with resp ect to keywording: when the company came up with the job description, they have also determined the keywords and key phrases that are unique to the job being advertised, and that is what they will program into the ATS.When the recruiters use the ATS to sift and sort through the submitted resumes, they are basically using it to search for the keywords and key phrases they have already identified earlier. The system will then use these as parameters to find the appropriate matches among the submissions.CATEGORIES OF KEYWORDSNow what are the keywords that are used in job searches? Essentially, the keywords are the skills, qualifications, experience and other relevant traits that the employer is looking for in the new employee that they will give the job to.Keep in mind that ATS software first scans for specific keywords and key phrases in the resume, and sorts the rest of the content of the resume into individual categories:Your personal informationYour professional name, or the name t hat you use to represent yourself in professional circles: Therefore, it is recommended that you keep it consistent and unique, especially when you are actively using platforms such as LinkedIn, email, and website or weblog. This is definitely a good idea if you have extensive work experience and history and have already established a reputation in your chosen field.Your current location: Some employers may prefer hiring people who live in a specific location. When putting in a location in your resume, use the exact name of the city and the state where it is located, as well as regional names, if applicable.The location you want to work in: You may also put in your target location, if you are willing to relocate for the job. Again, make sure to put the exact location, and that includes the city, state, and region.College degrees and other post-graduate educational attainment: Specify the college degree that you earned when you graduated, including the school or university where you graduated from. This is because employers may have a preference for alumni from a certain educational institution to join their workforce.Your current industry: This specifies the field where you are working at presently, or have worked at in the past (if you are currently unemployed). Make sure to use the words that describe that industry and are universally accepted. For example, instead of simply saying “engineering”, use “mechanical engineering”. Instead of writing “medical industry”, specify whether it is “healthcare”, “pharmaceutical”, or “medical devices”.Your target industry: This is in the case of those who are thinking of making a major shift from one industry to another. Just as in the previous item, see to it that you use specific words to describe the industry.Your work experience and historyYour job titles: Write your current job title, as well as other job titles that you have held in the past. In the event that the job title happens to be non- standard, because your former employers preferred to use their own job titles, determine the standard job titles that apply, since they are what most employers are looking for and use through the ATS.Employers’ names: Often, this is the name of the company you have worked for in the past, or is currently employed in. It will be to your advantage to include these names, especially if they happen to be industry leaders or well-known in business.Volunteer works: If you are currently volunteering anywhere, or have volunteered before, and this is relevant to the job you are eyeing, then you should include it in the resume. Use keywords that describe exactly what you do in your volunteer work, and the name of the recipients or the affiliates that you work with may also be used as keywords.Your skills or professional qualificationsYour skills and abilities: When choosing the keywords for skills, pick those that are the most in-demand in the job that you are applying for. For example, if you are applying for a “Computer Programmer” position, adding the specific programming languages that you are proficient at will definitely increase the chances of your resume passing the ATS and the eyes of the recruiters.Relevant licenses and certifications: Write down the licenses and certifications that directly impact the job that you are applying for, and even indirectly. It is highly possible that employers are looking for candidates with those specific licenses, accreditations and certifications. Remember that certifications are indicative of your professional or industry knowledge, so do not leave them out of your resume.Names of tools, techniques, and programs that are specific to the job: Employers may be looking for keywords that are job- or industry-specific, so include those tools, techniques, hardware and software that you are knowledgeable about and proficient at.Technical names and acronyms that are highly relevant in your industry or profession: When writing ac ronyms, you should also spell it out. For example, you may have studied Early Childhood Education (ECE). Or, aside from being a Certified Public Accountant (CPA), you are also a Certified Financial Analyst (CFA). Again, use acronyms and technical names only when they apply to the job you are applying for.Your major accomplishmentsMajor projects: Whether you led them, or you were part of a team and contributed to the achievement of the objectives of the project, include it in your resume. Write the title or name of the project itself, and use appropriate keywords and phrases when describing them. Obviously, the projects you will talk about should be relevant to the job.Publications: Were you able to write relevant literature that was published? Have you written any books or articles? Did you work on any relevant research? Then mention them. Write the titles of your published work as keywords or phrases.BEST KEYWORDS THAT YOU SHOULD CONSIDER USING IN YOUR RESUMEThe best keywords are t hose that will help your resume achieve a high keyword ranking in the ATS. A higher keyword ranking means a higher likelihood that you will be called to appear for an interview, ensuring that you are able to move forward in the recruitment and hiring process. But what are the keywords that you should use?First things first, and let us be clear about this: there is no set or fixed list of keywords. Resume expert Susan Ireland reiterated that there is no set list of right keywords that will work for all jobs. The variability of the jobs and the industries means that the keywords will also vary. Also, you should take into account that the keywords that the ATS will be looking for and ranking are those that have been selected by the recruiters and HR people that use the system.Usually, the most widely used and common resume keywords and key phrases include the following:Communication skillsDecision makerBachelor’s DegreeMBA (Master in Business Administration)Sales managerMicrosoft Wor dAdobe PhotoshopDreamweaverPlanningBudgetingLeadership skillsBusiness developmentMarketing skillsAnalysisCustomer relations…and moreYour choice of keywords will largely depend on the industry, profession or field where the job belongs to and the nature of the job itself. It is mostly in the skills and experience sections that you may be more flexible with your choice of keywords and key phrases.Take a look at the following examples of resume keywords and key phrases for managers and executives in a retail company:Budgeting/ForecastingContract negotiationCorporate strategizingFinancial managementFiscal accountabilityGoal settingResources managementRisk managementFrom the discussion earlier, you probably have an idea about the types of keywords that you should include in your resume. But there are actually a lot of other keywords that are not commonly used, and not many people realize how effective they are when used, in the proper context, in the resume. This time, we will look int o several of those infrequently used, but just as effective, actionable keywords that you should consider using.“Full-time” or “Part-time”: This is to indicate whether you will be available to work full-time or part-time. This helps recruiters narrow down the list of job applicants, since they may have a preference for full-time employees, which means that those who are looking for part-time employment will be excluded in the screening. Or, on the other end of the spectrum, employers looking for part-time workers can easily eliminate early on those who are looking for full-time work.“Multilingual” or “Bilingual”: Most companies today are eyeing the bigger picture, meaning they want to bring their business on the global stage. This is why the demand for employees that can speak more than one or two languages is becoming higher. Instead of writing “speaks three languages”, you may use “multi-lingual” instead, and specify what languages you are proficient at.“ Basic”, “Intermediate” or “Advanced”: Employers are looking for specific skills and qualifications, but they may be forgiving in other areas. The posting may indicate that they want someone knowledgeable in computer applications, but they are really looking for people with advanced skills. By putting the appropriate modifier, you will have greater chances of your resume being ranked high. Consider pairing these modifiers with your knowledge and skill sets. When describing your computer skills, you can phrase it into “basic computer skills” or “advanced computer skills”, whichever is applicable. You may use synonyms or other similar words. When talking about languages, for instance, you can say your level of proficiency is either “elementary Japanese” or “fluent Japanese”.“Multi-tasking”: Employers prefer individuals who can work under pressure, and can do more than two things at one time, without affecting quality of work and productivity. Thus, they ma y look for this keyword, which is indicative of the ability of a candidate to accomplish multiple tasks in a short time. This works mostly for administrative and clerical positions, but not so much for technical roles in production processes.“Policies”, “Procedures”: Usually, these keywords are used in the context of the applicant being knowledgeable about relevant policies and procedures. An accountant, for example, is knowledgeable about business procedures and audit policies. A personal assistant, on the other hand, is knowledgeable about office policies and operating procedures.“Support”: Candidates may have, at one point or another, provided support services that also honed their skills and increased their knowledge. This keyword is most effective when paired with a noun pertaining to the field where support services are provided. For example, IT employees may have provided “technical support” and “user support” in their previous employment.“Training”: I n practically any industry, employers would like to welcome new employees that already have more than adequate training. Thus, you have to list down the relevant trainings that you have undergone. To make it more effective, include another word to describe exactly what type of training it is. Examples are “product training” (if you are in Sales), and “work flow training” (in manufacturing).“Customer”: This is a keyword that you should not miss, especially when you are applying in the retail, commerce, or service industry. Often, this keyword is used alongside other appropriate words such as “customer support”, “customer retention”, “customer loyalty”, and “customer satisfaction”.“Strategic” or “strategy”: This word denotes something that is long-term and, often, all-encompassing. Employers seek people who have this long-term vision, and have the ability to perform to serve or achieve a particular purpose or goal. Examples are “strategic planning ” and “marketing strategies”.ADDITIONAL TIPS IN CHOOSING AND USING KEYWORDS IN YOUR RESUMEDo not forget these tips when preparing your resume and choosing your keywords.Always refer to the job description in the job posting or advertisement. Make sure that you use the same words used in the job posting in your resume when describing or explaining how you are able to meet each requirement.Use the company website for guidance in keywording, or you may go straight to the source, such as the HR manager, the employer, or any key employee that you may ask regarding the skills, education or experience that they are looking for in the applicants to the job they advertised.Use the keywords and key phrases in context. You may be tempted to present the keywords of your skills and qualifications in a straightforward list, and that’s it. You should also incorporate them or weave them into the text. Another tip: when you put the keywords in a sentence, include an action word or verb along with it to give it more impact. Take a look at the example  point below:Wrote instructional materials and product descriptions in English, French and Chinese, for an online retail company. The keywords are “instructional materials” and “product descriptions”, paired with the verb “wrote”. “English”, “French” and “Chinese” are also possible keywords that the employers may be looking for.Test how good you are at keywording. Sites like Jobscan provides tools that will help you get past resume robots by optimizing the keywords in your resume against the job description. You can either paste your resume in the provided field or upload it in their site, and paste the job description from the posting or job ad in another field, and Jobscan will scan it for you.Do not fill or stuff your resume with keywords. When writing the Skills section, you may repeat the important keywords two or three times, or even four or five, depending on the need. There are some ATS that are programmed to detect resumes that are overstuffed with keywords and key phrases, and may rank them low because of the high keyword density. In addition, when repeating important keywords, try to scatter them throughout the resume instead of packing them all into one section.Look into industry lingo and other words and phrases that are exclusively used in the industry or field where the job is classified under. You may also use acronyms, especially those that are unique to that line of work, profession, or industry.

Speech of Birthday

Speech of birthday is one of the most requested life genres, since, in public, solemn situations are not a rare phenomenon. The addressee of congratulations may be a specific person as well as a large group of people. In any case, a recipient is an individual who gets the congratulations or hero of the occasion. The greeting should be personalized since is addressed to a particular person. Dear Grandma, here you come to this astounding figure 80! Here you see all members of the family, people close to you who gladly came to this meeting and I am sure to see another anniversary to tell you once again about our love. Look at us, we are all together now. It is your merit. You have always been and remain our heart. Thanks to you, we are not just relatives. We are truly one happy family. How do you cope with all the family problems, challenges of life, ups and downs in the relationship? We all know that your life has been difficult. But how do we know? From the entries in your workbook that you once showed us, we read it as a novel about the life of the twentieth century. From the stories of our grandfather, which, unfortunately, is not present with us now. We know how you all your life you were respected. Only from you we have not heard the most complaints about life because you always have a desire to give us, your children and grandchildren, your optimism and charge us with their energy and passion for life. Look at us, we are your children. Each of us has something of yours. It is both in appearance and character.As for me, I am proud that I have your will for which I gladly thank you. My children are such funny and cheerful persons. It is not surprising, because, in the first five years they spent a lot of time with you in summer when you must have ‘infected’ them with your positive worldview. Now, I must admit, you know each of us has a secret that only you know. It is not surprising as well since after all we go to you with all our secrets. Who else could listen to us so attentively? Who else could point out our mistakes so gently and carefully? And you always give the advice so carefully! We can all say, The thing that my grandmother passed to me is the best in me. However, that is not all! She gave us all a piece of her soul, and it is much more important. And I am sure that your attention and kindness will be enough for many grandchildren and great-grandchildren as you always give your time and love to us. We please you and you are the dearest to us! It is much easier to live in the world, knowing that there is person who can always understand you and forgive. We try and will keep trying to give back you the best we can. You are a great person. We need you! Happy birthday, dear Grandma.

The Lorenz Curve